What is a bulk email service?
Sending thousands or tens of thousands of messages to even just a couple of email addresses would be draining due to the amount of time and effort required. Moreover, the cost of running such a campaign would not be sustainable for any business. Using a bulk email service is cheaper, faster, and much more convenient.
- Newsletters
- Promotional Emails
- Acquisition Emails
- Retention Emails
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Why do you need a bulk email service?
A bulk email service helps marketers and online entrepreneurs avoid:
- Getting labeled as spam or junk by the subscriber’s email client (for example, Gmail).
- Refusal of service by an Internet Service Provider or hosting company.
- Getting flagged by the Federal Trade Commission for breaking the CAN-SPAM Act and possibly paying a fine of a whopping $16,000 for every illegal email.
Benefits of a Bulk Email Service
- Makes sure that your mass email campaign abides by the CAN-SPAM Act.
- Enables you to create subscription forms to gather new subscribers.
- Lets users manage subscriptions and opt-out processes (adding and removing from mailing lists).
- Provides email templates that are mobile-friendly and editable.
- Handles bulk email delivery.
- Prepares reports on marketing campaign performance.
What should you look for when selecting a bulk email service?
- Mailing list management
- The IP address and domain reputation of the service
- Email delivery rate
- Email automation support
- Performance reports
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